SupportBot
$0.03 / reply, from $9/mo
Flat plans — the AI replies are already in the price.
SupportBot vs Intercom (Fin AI)
Intercom (Fin AI) positions itself as “AI built to deliver perfect customer experiences.” SupportBot answers the same customer questions — grounded only in your own store content — starting at $0.03 per reply, with no metering surprises.
Competitor pricing verified 2026-07-22, from published App Store listings.
SupportBot
$0.03 / reply, from $9/mo
Flat plans — the AI replies are already in the price.
Intercom (Fin AI)
Essential $39/mo per seat ($29/mo billed annually); Advanced $99/mo/seat; Expert $139/mo/seat; no free plan (14-day free trial, no credit card, minimum 1 seat); Fin AI Agent billed separately at $0.99 per resolution ('outcome') on top of seat pricing
4.6★ (16 reviews) · billed per-seat monthly plans, plus Fin AI Agent billed separately at $0.99 per resolution ('outcome')
Feature by feature
| Feature | SupportBot | Intercom (Fin AI) |
|---|---|---|
| Pricing model | Flat monthly price per plan — the AI replies you're paying for are already included, no per-resolution add-on | Essential seat plan starts at $39/mo per seat ($29/mo billed annually); Fin AI Agent itself is billed separately at $0.99 per resolution, stacked on top of the seat cost |
| Free plan | Free plan: 100 AI replies/month, $0, no credit card | No free plan — Intercom offers a 14-day free trial with no credit card required, then a minimum of 1 paid seat plus per-resolution Fin charges |
| How answers are grounded | Every answer is generated only from the merchant's own store content (products, pages, policies, FAQs); the widget says so when it can't find an answer and hands off to a human | Fin AI Agent draws on connected help-center content and, via the Shopify integration, real-time order and product data; its exact grounding and fallback behavior on a given store is not independently verified here |
| What it's built for | Purpose-built AI answer engine for pre-sale and post-sale customer questions on a Shopify storefront | Enterprise-grade customer service platform (shared inbox, ticketing, help center, workflow automation) with Fin AI Agent as a metered layer on top — built for support teams managing multi-channel volume, not just Shopify Q&A |
| Total cost for an AI-answering plan | Starter: $9/mo for 300 AI replies, AI included | At least $39/mo for one Essential seat, plus $0.99 per resolved conversation — e.g. 300 resolutions in a month would add roughly $297 on top of the seat fee |
Competitor pricing verified 2026-07-22, from published App Store listings.
Why merchants switch
Every answer is generated from the merchant's own products, pages, policies, and FAQs — never invented, never guessed.
If the answer isn't in the store content, SupportBot says so honestly instead of fabricating a plausible-sounding response.
When it can't help, the conversation hands off to a real person by email or Slack, with a summary of what the customer already asked — no dead ends.
FAQ
Intercom charges a per-seat plan fee (from $39/mo) plus $0.99 per Fin resolution on top — costs that scale with every question answered. SupportBot's Starter plan is $9/mo for 300 AI replies with no seat requirement and no per-resolution surcharge.
No. Fin is an add-on capability inside Intercom's Essential, Advanced, or Expert plans — you need at least one paid seat ($39/mo minimum) before Fin's per-resolution charges even apply.
No — Intercom is a well-regarded, enterprise-grade customer service platform, and its Shopify App Store listing carries a 4.6★ rating. SupportBot is a narrower, far cheaper tool if your priority is a Shopify storefront widget that answers questions from your own store content, not a full multi-channel support platform.
It says so honestly and hands the conversation to a human by email (Starter+) or Slack (Growth+), with a summary — it never guesses at order status or policy details it can't verify.
Free Growth-tier access during the beta, $19.99/mo for life after — a capped founding cohort.
Join the founding betaNo credit card during beta · honest feedback welcome