How we measure it
How chat-influenced revenue
is calculated.
A simple, published methodology. No black-box scoring.
The methodology
Four conditions. Nothing hidden.
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Attribution coverage requires the web pixel feature to be activated with the required Shopify permissions.
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We match a shopper across a conversation by visitor ID or customer ID, whichever is available.
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Only a matching Shopify order event placed within 24 hours of that shopper's last chat message is linked to the conversation.
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Linked orders show up as Chat-influenced sales and Chat-influenced orders on your dashboard, a rolling 30-day window.
A worked attribution example
- chat
- day 1, 14:02
- order A
- day 2, 09:15, counted
- order B
- day 2, 15:00, not counted, outside 24 hours
- window
- 24 hours from the last chat message
- dashboard
- rolling 30 days
Chat-to-sale rate, average order value, and per-page breakdowns are on our roadmap and are not part of this methodology yet.
This number is a floor, not a total. We link a shopper to an order with an ID we attach in two places: on the cart for a standard checkout, and inside checkout itself for express checkout (Buy it now, Shop Pay, Apple Pay). The in-checkout half runs as an analytics pixel, so where consent is required and a shopper declines it, their order is not counted. Neither is an order from someone who chatted on a different device, or who cleared their browser storage in between. We would rather undercount than credit ourselves for a sale we cannot prove.
The window is published, not scored, so you can audit the number yourself against your own Shopify order timestamps rather than trust a model no one can see inside.
See revenue your chat
actually influenced.
After the attribution pixel is activated with the required Shopify permissions, matching order events can appear as chat-influenced sales and orders on your dashboard.
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