How billing works
Flat monthly plans metered by AI replies. Pick the volume you expect and the receipt shows the whole bill.
One answered question is one AI reply.
Recommended: Growth, $29 a month
Picked for you
Try it on your store
$0 /mo
100 AI replies / month
Picked for you
For growing stores
$9 /mo
$6.58/mo billed yearly
300 AI replies / month
Most popular Picked for you
Most popular
$29 /mo
$20.75/mo billed yearly
2,000 AI replies / month
Picked for you
For high-traffic stores
$79 /mo
$58.25/mo billed yearly
10,000 AI replies / month
Nothing is added to the receipt. Past the cap the widget keeps answering on a lighter model with SupportBot branding on, until the next month or an upgrade.
A warning lands in your inbox at 80% of your monthly replies, with your current usage and the option to upgrade. No action is forced.
donePast the cap SupportBot keeps answering on a lighter, cheaper model and switches SupportBot branding back on. Shoppers still get a response. Your bill does not change.
doneYour full allowance returns, the lighter model switches back, and your branding settings return to normal. Nothing was charged in between.
doneThis is the opposite of the common pattern, where passing a limit either disables the widget or starts billing per extra conversation. We picked degrade-and-keep-answering because a dead chat bubble costs a store more than a slightly simpler answer does.
SupportBot replies in the customer's language on every plan. Reply language is separate from the indexed-language limit shown here. The primary storefront language counts toward that limit.
Scroll sideways to see all columns.
| Plan | Price | Trial | Replies | Products / pages / blogs / FAQs | Indexed languages | Handoff |
|---|---|---|---|---|---|---|
| SupportBot Free | $0/mo | No time limit | 100/mo | 50 / 5 / 5 / 5 | 1 | None |
| SupportBot Starter | $9/mo or $79/yr | 7 days | 300/mo | 250 / 25 / 25 / 25 | 1 | |
| SupportBot Growth | $29/mo or $249/yr | 7 days | 2,000/mo | 2,500 / 250 / 250 / 250 | 3 | Email and Slack |
| SupportBot Pro | $79/mo or $699/yr | 7 days | 10,000/mo | Unlimited / Unlimited / Unlimited / Unlimited | Unlimited | Email and Slack |
Starter and higher include text tone matching, email handoff, and side-pane display. Growth and higher plans guide shoppers with live catalog search, attribute refinement, comparisons, variant choices, and available alternatives. Growth and higher plans add customer-requested items to the storefront cart and hand off to Shopify Checkout, where the shopper completes the purchase. On Growth and higher plans, SupportBot can offer merchant-approved discount codes when the feature is enabled and the required Shopify permissions are granted. Pro includes Priority support through the owned support routing procedure.
Theme-rendered FAQs and localized storefront FAQ variants can be indexed within the plan's content and indexed-language limits.
There is no per-reply, per-ticket, or per-conversation surcharge anywhere in SupportBot. Not on any plan, not at any volume. The line does not exist on the invoice because the mechanism does not exist in the product.
Several support apps bill a separate fee each time their AI resolves a conversation, on top of the plan price. SupportBot does not. The AI replies you are paying for are the ones included in your plan.
Reaching your monthly limit does not switch the chat off and does not add to your bill. SupportBot keeps answering on a lighter model, with SupportBot branding switched back on, until the month resets or you upgrade.
Published figures from each app's own Shopify App Store listing and pricing page. Each name links the full comparison, and every row carries the date we checked it.
Scroll sideways to see all columns.
| Tool | Bills on | Entry pricing | Checked |
|---|---|---|---|
| Gorgias | per support ticket, plus separately-billed AI resolutions | Starter $10/mo (50 tickets, $0.40/extra ticket); no free plan; AI Agent billed separately at $0.90 per resolution on most plans ($1.00 on Starter), not charged when a conversation is handed to a human | |
| Zipchat AI | AI-reply-metered plan tiers starting at $49/mo | Free plan available (120 AI replies/month per the Shopify listing; Zipchat's own pricing page shows no standing free tier, only a 7-day trial); Starter $49/mo; Growth $129/mo; Pro $249/mo, metered by AI replies | |
| Intercom (Fin AI) | per-seat monthly plans, plus Fin AI Agent billed separately at $0.99 per resolution ('outcome') | Essential $29/mo per seat; Advanced $85/mo/seat; Expert $132/mo/seat (monthly billing; the pricing page does not display annual rates); no free plan (14-day free trial, no credit card, minimum 1 seat); Fin AI Agent billed separately from $0.99 per resolution ('outcome') on top of seat pricing | |
| Willdesk | per conversation, with separate add-on meters for AI conversations and for tracked orders | Free plan (20 conversations); Basic $16.90/mo (100 conversations); Pro $89.90/mo (1,000 conversations); 7-day free trial. Overages are metered separately on Basic at $12 per 100 conversations, $20 per 100 AI conversations and $4 per 100 tracked orders | |
| Chatty | per AI conversation, with a published $0.40 per-conversation overage above the plan allowance | Free (50 AI conversations/month); Basic $19.99/mo (100 AI conversations); Pro $68.99/mo (500); Plus $199/mo (1,000); 7-day free trial. Every paid tier publishes an overage of $0.40 per additional AI conversation |
A fair warning about arithmetic: most of these apps meter conversations or resolutions, and SupportBot meters single replies. One conversation normally contains several replies, so dividing one price by the other does not give you a like-for-like number. Compare on your own volume, and on whether an overage line is acceptable to you.
One answer written by SupportBot in the chat widget. A shopper asking four questions in one conversation uses four replies. Anything a human sends after a handoff is free.
Quick-reply chips, the proactive greeting bubble, the pre-chat email form, and every message you or your team send yourselves. Only generated answers are metered.
Every month. Unused replies do not roll over, and you are never billed for the ones you did not use.
Yes. We email you when you reach 80% of your plan's monthly replies, so an upgrade is a decision you make rather than a surprise you discover.
Correct. Your plan price is the whole price. The only way your bill changes is if you choose a different plan, and Shopify handles that change on your normal Shopify invoice.
You will get the 80% warning email, and if you pass the cap the widget carries on answering on a lighter model with SupportBot branding shown. Shoppers keep getting answers, and your invoice does not move.
Because every reply costs us real money in model usage, and we would rather price that honestly than hide it in a per-resolution fee later. Metering the plan and refusing to meter the overage is the trade we picked.
Starter works out at about $0.03 per AI reply ($9 for 300 replies). Be careful comparing that to other apps: most of them meter conversations or resolutions, and one conversation usually contains several replies. The units are not the same.
Yes, 7 days on every paid plan. The Free plan has no time limit and no credit card, so you can also just leave it running.
Yes, on every paid plan, and it is cheaper: Starter is $79/year instead of $9/month, Growth is $249/year instead of $29/month, Pro is $699/year instead of $79/month. That is roughly 28% off. You pick monthly or yearly on Shopify's own plan-selection page when you choose a plan, and the yearly charge lands on your Shopify invoice the same way. Nothing else about the plan changes: the same features, the same monthly reply allowance, and the same refusal to bill you for overages.
Through Shopify, on the invoice you already receive. We never see or store your payment details, and uninstalling the app cancels the subscription automatically.
The Free plan has no time limit and no credit card. Growth answers up to 2,000 questions a month for $29, and the price stays the price.
Install free on ShopifyFree plan · 100 AI replies a month · no credit card
